This is the first time to take the coffee at highlands coffee in SM City Lucena. During duty in Camella Homes Office at SM the crew of high lands coffee was offered to order their product. I ordered 3 pcs of highlands coffee caramel flavor together with my co officemate. High lands coffee is a Vietnamese coffee shop chain and producer and distributor of coffee products. Based on my research the founding of the Highlands Coffee company marked the first time an Overseas Vietnamese was able to register a private company within Vietnam. As of 2009, the company operated 80 coffee shops in six cities and provinces across Vietnam. Highlands Coffee is a registered brand of Viet Thai International Joint Stock Company. Besides ownership of the Highlands Coffee brand, Viet Thai also owns sole franchising rights in Vietnam for several major international brands such as Nike, Aldo Shoes, La Vie en Rose lingerie, and Hard Rock Cafe. The company also operates restaurants and cafeterias in Vietnam, and caters to the local headquarters of Intel Corporation. Executive staff includes recruits from such companies as Coca-Cola and Starbucks.